GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Pure Enrichment demonstrates a highly concentrated retail footprint, with Amazon commanding a dominant 86.1% share of the brand's revenue across tracked retailers including Lowes, Menards, and Home Depot. The brand's average product price sits at $47.54, though pricing has shown an upward trend with a 6.3% increase over the observed period. Despite the rising prices, Pure Enrichment experienced a 12.9% decline in overall revenue during the same timeframe, suggesting potential volume softness. Lowes.com holds the second-largest revenue share at 7.7%, followed by Menards at 4.3%, indicating limited but notable presence across home improvement channels. These dynamics point to a brand heavily reliant on a single marketplace while navigating a challenging demand environment in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pure Enrichment on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Pure Enrichment.
BY REVENUE
Pure Enrichment sells 88% online and 12% offline. Online runs through 2 retailers; offline through 4.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 711K ratings on 4 retailers, Pure Enrichment averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 711K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$624K
Revenue
$64.69
Price
$395K
Revenue
$32.99
Price
$314K
Revenue
$39.99
Price
$248K
Revenue
TO PURE ENRICHMENT
