According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's and Menards, Essick Air's retail footprint is heavily concentrated, with lowes.com accounting for 96.1% of year-to-date revenue and menards.com contributing just 3.9%. That concentration leaves the brand's performance almost entirely tethered to a single retail partner's shelf space and promotional calendar. Momentum has weakened over the May–July window, with revenue falling 33.3% across the period and declining a further 20.7% in the most recent month measured. Pricing has moved in the opposite direction, with the average selling price rising 9.2% over the same stretch to $633.94, well above the $476.58 year-to-date average. The combination of rising average prices and falling revenue suggests a mix shift toward higher-ticket items rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Essick Air on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Essick Air.
BY REVENUE
Essick Air sells 67% online and 33% offline. Online runs through 1 channel; offline through 2. Online share has moved from 89% in Mar to 20% in Jul.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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