Project Select

Project Select Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Project Select, a brand of the privately held Linzer Products Corp., concentrated almost entirely within a single tracked retail channel. Ace Hardware accounts for 99.5% of the brand's year-to-date revenue, leaving it with minimal diversification across monitored retailers. The average product price sits at $3.34, positioning the brand firmly in the low-ticket, high-volume tier of its category. Momentum has been uneven: revenue fell 14.1% across the tracked window, though the most recent month rebounded with 7.8% growth versus the prior month. Pricing has softened alongside that volatility, with the latest monthly average slipping 4.2% to $3.05 and declining 1.0% overall.