GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Premier maintains a strong retail presence with an average product price of $64.71. Home Depot dominates as Premier's leading retail channel, commanding a significant 63.3% share of total revenue, followed by Lowe's at 16.2% and Amazon at 12.9%. Together, these top three retailers account for over 92% of Premier's total revenue share, indicating a highly concentrated distribution strategy. Smaller players like Ace Hardware (4.8%) and Newegg (2.7%) round out the brand's retail footprint with notably higher price points on platforms like Newegg. Despite its strong positioning, Premier experienced a revenue decline of 13.8% over the March to May 2026 period, alongside a 13.4% decrease in average price, suggesting increased competitive or promotional pressure in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Premier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Premier.
BY REVENUE
Premier sells 79% online and 21% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 97% in Jan to 75% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 59K ratings on 5 retailers, Premier averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,539.07
Price
$191K
Revenue
