GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot and Ace Hardware shows Palruf, a brand of Tel Aviv-listed Palram Industries (1990) Ltd (TASE: PLRM), concentrating nearly all of its measured sales in a single retail channel. Home Depot accounted for 94.1% of year-to-date revenue, leaving Ace Hardware with just 5.8% and underscoring a heavy reliance on one retail partner. Pricing has trended upward, with the average selling price reaching $18.21 in the most recent month, a 3.3% month-over-month increase and 5.8% higher across the tracked period, against a brand-wide average of $17.37. Revenue momentum has been uneven: the latest month delivered 22.0% growth versus the prior month, yet the overall period still closed 14.1% lower. Higher-priced 12 ft. corrugated panels in clear and white, at roughly $24.89 and $25.19, sit at the top of the Home Depot assortment and help explain the upward price mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Palruf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Palruf.
BY REVENUE
Palruf sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 29K ratings on 2 channels, Palruf averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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