FARMGARD

FARMGARD Market Overview

FARMGARD, a brand of Midwest Air Technologies under privately held MAT Holdings, generated in-store sales tracked by Grips Intelligence across Home Depot and Ace Hardware from January 1 to July 31, 2026. Home Depot accounted for the majority of brick-and-mortar revenue at 72.5%, with Ace Hardware contributing the remaining 27.5%. The brand's average product price stood at $60.52 over the period, though pricing climbed 13.0% overall and reached $65.50 in the most recent month, a 25.6% month-over-month increase. Revenue rose 9.3% versus the prior month, yet remained down 10.5% across the May-to-July timeseries window, suggesting the recent uptick has not fully offset earlier softness. Higher-ticket items such as 100- and 330-foot galvanized steel fencing rolls, priced between roughly $357 and $607, anchor the upper end of the brand's assortment at Home Depot.