GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Ace Hardware, Oxo maintains a dominant retail presence with Amazon accounting for 98.1% of its revenue share. The brand's average product price sits at $22.45, though this figure has seen a 2.1% decline over the tracked period. Oxo's overall revenue experienced an 8.0% drop during the timeseries window, signaling a notable downward trend worth monitoring. Despite the revenue softening, Oxo's top-performing products on Amazon command significantly higher price points, with items like the Brew Conical Burr Coffee Grinder reaching $109.95. Ace Hardware represents just 1.2% of Oxo's revenue share, highlighting the brand's heavy reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Oxo.
BY REVIEW COUNT
Across 23M ratings on 2 retailers, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$11K
Revenue
