GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Elkay generated the majority of its revenue through Lowe's (57.9%), followed by Home Depot (29.4%) and Amazon (12.7%) during the January to May 2026 period. The brand's average product price stood at $404.73, reflecting a diverse portfolio ranging from sub-$100 replacement filters to premium units priced above $8,000. Notably, Elkay experienced significant revenue growth of 157.4% over the tracked period, signaling strong and accelerating demand. However, average prices declined 17.6% over the same timeframe, suggesting increased sales volume in lower-priced product segments or promotional activity. Lowe's dominance as Elkay's leading retail channel, commanding nearly 58% of revenue share, underscores the importance of this partnership for the brand's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 158% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Elkay on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Elkay.
BY REVIEW COUNT
Across 305K ratings on 3 retailers, Elkay averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 305K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
