GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OX generated an average product price of $41.36 across three major retailers tracked between January and May 2026. Amazon dominated OX's revenue distribution, capturing 73.3% of total revenue share, followed by homedepot.com at 16.7% and lowes.com at 10.0%. The brand experienced notable overall revenue growth of 32.2% during the tracked period, signaling strong upward momentum. Meanwhile, average pricing saw a modest overall increase of 4.6%, suggesting OX has maintained pricing power even while expanding sales volume. These dynamics position OX as a growing brand with a heavily Amazon-concentrated retail footprint across the home improvement and tools space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OX.
BY REVENUE
OX sells 94% online and 6% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 100% in Jan to 92% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 151K ratings on 3 retailers, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$172.59
Price
$183K
Revenue
$23.03
Price
$162K
Revenue
$229.57
Price
$78K
Revenue
$76.12
Price
$67K
Revenue
