GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 2026, OtterBox demonstrated solid momentum with revenue growing 8.9% over the November 2025 to January 2026 period. Amazon overwhelmingly dominates OtterBox's retail distribution, commanding 96.2% of the brand's tracked revenue share, while Best Buy accounts for just 3.6%. Notably, the average product price at Best Buy ($46.84) runs significantly higher than Amazon's ($38.46), suggesting a premium product mix at the electronics retailer. The brand's overall average price rose 4.1% since November 2025, reaching $38.71 in January 2026, indicating strengthening pricing power or a shift toward higher-tier product sales. OtterBox positions itself as the "#1 most trusted smartphone case brand in the U.S.," and this pricing resilience alongside steady revenue growth underscores the brand's competitive standing heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OtterBox.
BY REVENUE
$94.80
Price
$65K
Revenue
$102.49
Price
$40K
Revenue
TO OTTERBOX
