GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, OtterBox maintained a strong retail presence with an average product price of $39.24. Amazon dominated as the brand's primary sales channel, commanding an overwhelming 95.8% revenue share compared to Best Buy's 3.8%. Despite its market position, OtterBox experienced a notable revenue decline of 8.4% over the tracked period, signaling potential headwinds for the brand. Interestingly, average prices moved in the opposite direction, rising 1.0% during the same timeframe, suggesting the brand is leaning into premium pricing even as volumes soften. The data highlights a critical dependency on Amazon as a revenue driver, making channel diversification a key area to watch for OtterBox going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVENUE
OtterBox sells 95% online and 5% offline. Online runs through 1 channel; offline through 2. Online share has moved from 6% in Jan to 96% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 10M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.79
Price
$200K
Revenue
$86.94
Price
$171K
Revenue
$81.31
Price
$148K
Revenue
$94.36
Price
$107K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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