GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and Best Buy, OtterBox posted a 2.9% increase in revenue over the tracked period. Amazon dominates the brand's channel mix at 95.5% of year-to-date revenue, leaving Best Buy with just 4.1%. Momentum accelerated toward the end of the window, with revenue climbing 15.8% month over month in the most recent period measured. Pricing also firmed up, with the average selling price reaching $42.60 — a 4.4% monthly gain and a 6.5% rise across the tracked span, against a period average of $40.50. The spread between channels is notable, as Best Buy's best sellers skew toward higher-ticket items near $80–$87 while Amazon's assortment spans roughly $33 to $75.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVIEW COUNT
Across 12M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.42
Price
$365K
Revenue
$87.22
Price
$171K
Revenue
$78.94
Price
$137K
Revenue
$86.83
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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