Home/Insights/Brands/OSIProduct Intelligence - 2026 YTD USA

OSI

300K+

Products Sold, Jan to Jul 2026

2,200+

# Offline Stores

$11.35

Avg. Price

4.4

Avg. Rating

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OSI Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Ace Hardware, OSI — a brand of Henkel AG & Co. KGaA (FRA: HEN3) — generated the vast majority of its revenue through a single retail partner. Lowes.com accounted for 83.9% of year-to-date revenue, with acehardware.com contributing the remaining 15.9%, leaving the brand heavily concentrated in one account. Average product price sat at $11.35, easing 0.8% across the tracked period to $11.31 in the most recent month. Revenue declined 2.8% overall, with a sharper 10.3% month-over-month drop in the latest reading. Together, the figures point to a brand facing modest pricing pressure and softening momentum within a narrow retail footprint.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware

OSI's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.

Monthly revenue

Indexed values, 0-100

OSI's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.

Average price

Absolute values in $

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OSI's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for OSI on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

OSI's channels

REVENUE SHARE

Revenue distribution across tracked channels for OSI.

Channels by revenue share

Distribution in %

OSI's customer ratings

BY REVIEW COUNT

Across 51K ratings on 2 channels, OSI averages 4.4. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 51K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for OSI

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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