GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Olson, a brand of privately held Blackstone Industries, splitting its year-to-date revenue between two retail channels, with acehardware.com accounting for 56% and Amazon taking the remaining 44%. The brand's average product price sits at $18.81 across the tracked period. Momentum has softened over the May–July window, with revenue falling 22.7% month-over-month and 39.8% across the quarter. Pricing has drifted lower in parallel, easing 2.4% month-over-month to $19.84 and declining 6.1% over the same three-month stretch. The combination of narrowing distribution across just two channels and simultaneous price and revenue compression suggests Olson is facing tightening demand in its offline retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 44% online and 56% offline. Online runs through 1 channel; offline through 1. Online share has moved from 50% in Mar to 26% in Jul.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 58K ratings on 2 channels, Olson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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