GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CE Tools generated the largest share of its revenue through acehardware.com at 34.4%, followed by menards.com at 23.5% and lowes.com at 17.7% during the January to May 2026 period across five tracked retailers. Notably, homedepot.com and Amazon accounted for a combined 24.4% of revenue share, positioning them as secondary but still meaningful channels for the brand. The average product price for CE Tools sat at $17.07, reflecting an accessible price point within its category. Overall, CE Tools demonstrated a diversified retail distribution strategy, with no single retailer commanding more than 35% of total revenue. This balanced spread across major home improvement and general retail platforms suggests a strong multi-channel presence for the brand heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CE Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CE Tools.
BY REVENUE
CE Tools sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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