According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across acehardware.com, lowes.com, menards.com, Amazon and homedepot.com, CE Tools — a brand owned by privately held CE Tools Inc. — shows a notably fragmented retail footprint. Ace Hardware leads with a 32.3% revenue share, followed closely by Lowe's at 29.1% and Menards at 25.4%, meaning three retailers together account for roughly 87% of tracked sales. Amazon contributes a comparatively modest 10.9%, while Home Depot trails at just 2.3%, pointing to clear expansion headroom in that account. Momentum has been strong in the most recent stretch, with revenue up 45.7% month over month and 66.0% overall across the May 1 to July 31, 2026 timeseries window. Pricing has firmed alongside volume, as the average product price rose 10.3% over the same period to $16.17, just above the $16.07 year-to-date average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CE Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CE Tools.
BY REVENUE
CE Tools sells 42% online and 58% offline. Online runs through 3 channels; offline through 2.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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