GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CE Tools generated an average product price of $17.77 across five major retailers tracked between January and April 2026. Ace Hardware led as the dominant retail channel, commanding 34.4% of CE Tools' revenue share, followed by Menards at 20.3% and Lowe's at 19.1%. Home Depot and Amazon accounted for the remaining share at 15.8% and 10.4% respectively, indicating that traditional hardware and home improvement retailers significantly outperform the e-commerce giant for this brand. Notably, CE Tools experienced strong momentum during the tracked period, with revenue growing 108.0% and average price increasing 30.1%. This upward trajectory in both revenue and pricing suggests growing demand and potential premiumization of the brand's product assortment across these key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 108% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for CE Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for CE Tools.
