North States, the house brand of privately held, employee-owned North States Industries, generated an average product price of $17.33 across offline retail from January 1 to July 31, 2026, according to in-store data from Grips Intelligence tracking Amazon, menards.com, acehardware.com, homedepot.com and lowes.com. Amazon accounted for the largest share of year-to-date revenue at 48.2%, followed by menards.com at 36.5% and acehardware.com at 12.5%, while homedepot.com and lowes.com together contributed under 3%. Revenue declined 27.9% over the May 1 to July 31 timeseries window, despite a modest 2.2% month-over-month uptick in the most recent period. Average selling price moved in the opposite direction, rising 22.9% across the same stretch to $18.71 after a 15.6% monthly jump. That divergence between falling revenue and climbing prices points to a mix shift toward higher-ticket items rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 51% online and 49% offline. Online runs through 3 channels; offline through 2. Online share has moved from 66% in Mar to 61% in Jul.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 68K ratings on 5 channels, North States averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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