GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Nordic Ware — a privately held, family-operated brand — maintaining an average selling price of $22.61 across tracked channels. Amazon dominates the brand's measured footprint, accounting for 98.7% of year-to-date revenue share. Momentum turned positive late in the period, with revenue climbing 9.6% month over month, though overall revenue still finished down 4.6% across the May–July timeseries window. Pricing held firm rather than being discounted into that softness, with the average price reaching $22.33 in the latest month, up 2.3% sequentially and 0.9% overall. Taken together, the Grips Intelligence figures point to a brand defending price integrity while working to stabilize a modest top-line decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nordic Ware on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nordic Ware.
BY REVIEW COUNT
Across 3.05M ratings on 1 channel, Nordic Ware averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.27
Price
$1.39M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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