Night Owl

Night Owl Market Overview

According to Grips Intelligence in-store data spanning January 1 to July 31, 2026, Night Owl's tracked footprint covers seven retail channels, including Amazon, Menards, Home Depot, Lowe's, Office Depot, Newegg and Best Buy. Amazon dominates the mix at 62.0% of year-to-date revenue, followed by menards.com at 18.5%, while homedepot.com and lowes.com each contribute 7.6%. The brand's average product price sits at $206.71 year to date, though pricing has trended upward, climbing 15.5% across the May–July window to reach $232.49 in the most recent month. Revenue momentum accelerated late in the period, jumping 28.4% month over month and finishing 7.2% higher across the three-month trend. That combination of rising prices and expanding revenue suggests demand is holding firm even as the brand moves toward higher-value assortments.