Night Owl

Night Owl Market Overview

According to in-store and online data from Grips Intelligence, Night Owl generated the majority of its revenue through Amazon, which accounted for 60.5% of total revenue share from January to April 2026 across six tracked retailers including Home Depot, Lowe's, and Menards. The brand's average product price during this period stood at $198.17, reflecting a modest 1.8% decrease in average pricing over the tracked timeframe. Menards.com and homedepot.com followed as the second and third largest revenue contributors at 15.3% and 14.3% respectively, showing a relatively concentrated distribution strategy. Despite some monthly fluctuations, Night Owl's overall revenue grew 12.0% over the period, signaling positive sales momentum. This data highlights Night Owl's heavy reliance on Amazon as its primary revenue driver while maintaining a presence across key home improvement retailers.