GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated strong momentum between January and May 2026 across Home Depot and Lowe's, with revenue surging 47.7% over the tracked period. The brand commands a high average product price of $2,344.05, positioning it firmly in the premium segment. Revenue share is led by Home Depot at 55.8%, with Lowe's capturing the remaining 44.2%, reflecting a relatively balanced distribution strategy across both major retailers. Despite the impressive revenue growth, average prices declined 5.9% over the period, suggesting that volume gains may be partly driven by promotional activity or shifting product mix. These dynamics make NewAge Products a noteworthy brand to watch in the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 48% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVIEW COUNT
Across 510K ratings on 2 retailers, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 510K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,920.80
Price
$2.13M
Revenue
$3,064.71
Price
$1.56M
Revenue
$2,798.94
Price
$1.43M
Revenue
$1,876.80
Price
$1.1M
Revenue
TO NEWAGE PRODUCTS