GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com and HomeDepot.com, Naturae Decor generated 87.6% of its revenue share through Lowes.com, making it the brand's dominant retail channel. The brand's average product price stood at $50.03 during the tracked period. Notably, Naturae Decor experienced strong momentum with revenue growing 40.9% over the March to May 2026 trend period. Average pricing also trended upward, increasing 14.5% over the same window, suggesting a shift toward higher-value product sales. HomeDepot.com accounted for the remaining 12.4% of revenue share, indicating significant room for growth across additional retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Naturae Decor.
BY REVENUE
Naturae Decor sells 16% online and 84% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 42% in Jan to 21% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 18K ratings on 2 retailers, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE