GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Amazon, and Ace Hardware shows Mutual Industries — a brand operated by privately held Mutual Industries North, Inc. — generating 92.1% of its year-to-date revenue through homedepot.com, with Amazon contributing 5.7% and acehardware.com just 2.0%. That concentration makes the brand's trajectory highly dependent on a single retail relationship. Revenue rose 34.5% month-over-month in the most recent period tracked and is up 16.9% across the timeseries window. At the same time, average selling price fell 46.4% over the period to $53.49, well below the $68.95 average product price, suggesting a shift in mix toward lower-priced items. The assortment spans a wide price range, from sub-$40 flagging tape multipacks to floating silt fence systems near $649, which helps explain the volatility in realized pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 46% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mutual Industries on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mutual Industries.
BY REVIEW COUNT
Across 20K ratings on 3 channels, Mutual Industries averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.64
Price
$111K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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