Midwest Products

Midwest Products Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com, and acehardware.com from January 1 to July 31, 2026 shows Midwest Products concentrating the bulk of its sales in a single channel, with Amazon accounting for 72.6% of year-to-date revenue. Lowes.com contributes a secondary 17.2% share, while acehardware.com rounds out the mix at 10.1%, leaving the brand heavily exposed to marketplace dynamics. Revenue momentum has been positive, rising 7.0% across the May-to-July window and adding another 4.2% in the most recent month. Pricing tells a more complicated story: the average product price sits at $7.87, down 15.1% over the same period despite a 1.0% month-over-month uptick to $9.05. That combination of falling average prices alongside growing revenue suggests volume gains are doing the heavy lifting, a pattern worth monitoring in the Grips Intelligence data as the year progresses.