GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Murphy's Naturals generated the vast majority of its revenue through Amazon, which accounted for 93.9% of total revenue share. The brand experienced significant momentum during the tracked period, with overall revenue growing an impressive 292.4%. Murphy's Naturals maintained an average product price of $19.59, with pricing remaining relatively stable as average price increased only 1.7% over the period. Lowes.com captured 5.0% of revenue share as the second-largest channel, while HomeDepot.com trailed at 1.1%. This heavy concentration on Amazon suggests significant opportunity for Murphy's Naturals to expand its presence across other major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 293% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy's Naturals.
BY REVIEW COUNT
Across 939K ratings on 3 retailers, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 939K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO MURPHY'S NATURALS
