GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Modern Forms generated an average product price of $415.32 across tracked retailers between January and May 2026. The brand's revenue distribution is nearly evenly split, with Home Depot capturing 50.7% and Lowe's holding 49.2% of total revenue share. Notably, Modern Forms experienced strong momentum during the tracked period, with overall revenue growing 54.3% and the most recent month showing a 19.7% increase over the prior month. Average pricing also trended upward, rising 6.7% over the period, signaling sustained consumer demand and potential premiumization of the brand's assortment. This balanced dual-retailer strategy and accelerating sales trajectory position Modern Forms as a brand gaining significant traction in the competitive home improvement landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 57% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Modern Forms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Modern Forms.
BY REVIEW COUNT
Across 21K ratings on 2 retailers, Modern Forms averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$434.77
Price
$291K
Revenue
$334.04
Price
$290K
Revenue
$74.01
Price
$255K
Revenue
$399.95
Price
$186K
Revenue
$621.93
Price
$130K
Revenue
TO MODERN FORMS