GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across two tracked channels, Amazon and homedepot.com, Mikasa — a brand owned by Lifetime Brands (NASDAQ: LCUT) — shows a heavily concentrated sales mix. Amazon accounts for 97.2% of tracked revenue, leaving homedepot.com with just 2.8%, making Mikasa's performance almost entirely dependent on a single channel. The average product price sits at $76.58 for the period, though pricing has softened to $70.27 in the most recent month, a 5.7% decline over the May–July window. Revenue followed a similar trajectory, falling 8.5% across the three-month timeseries despite a 10.9% month-over-month rebound in the latest period. That combination of price compression and channel concentration is the key dynamic to watch as Mikasa moves into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mikasa on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mikasa.
BY REVIEW COUNT
Across 394K ratings on 2 channels, Mikasa averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 394K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.14
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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