GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Max Pro generated nearly half of its revenue through menards.com (49.0%) between January and May 2026, followed by Amazon at 31.5% and lowes.com at 17.8%, while homedepot.com accounted for just 1.7%. The brand's average product price during this period stood at $12.18, reflecting a 13.4% overall decrease in average pricing over the tracked timeframe. Notably, Max Pro experienced a significant 31.1% decline in revenue, signaling potential challenges in demand or distribution. Average pricing also saw a sharp month-over-month drop of 22.2%, suggesting increased discounting or a shift toward lower-priced SKUs. These insights, sourced from Grips Intelligence across four major retailers, point to a brand navigating a period of notable pricing and revenue pressure heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Max Pro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Max Pro.
BY REVENUE
Max Pro sells 47% online and 53% offline. Online runs through 3 channels; offline through 1. Online share has moved from 15% in Jan to 39% in May.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 3.23K ratings on 4 channels, Max Pro averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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