GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MATADOR generated an average product price of $121.02 across tracked retailers between January and April 2026. The brand's revenue distribution is heavily concentrated at homedepot.com, which commands a dominant 57.5% share, followed by Amazon at 35.6% and acehardware.com at 6.8%. Notably, MATADOR experienced a significant revenue decline of 24.9% over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, the brand's average price saw a modest 3.6% overall increase, suggesting a possible shift toward higher-priced product mix or reduced discounting. These trends across three major retailers highlight a brand navigating a complex retail landscape heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MATADOR.
