GRIPS CUSTOMERS & RESEARCH PARTNERS
MATADOR, a founder-led brand based in Boulder, Colorado, generated an average product price of $28.37 across the in-store channels tracked by Grips Intelligence between January 1 and July 31, 2026. Amazon accounted for the largest share of revenue at 53.9%, followed by homedepot.com at 36.6%, with lowes.com (4.9%) and acehardware.com (4.6%) making up the remainder. Recent momentum has been challenged, with revenue falling 55.2% month-over-month and declining 36.0% over the three-month period from May through July 2026. Pricing has moved in the opposite direction, rising 16.4% across the same window even after a 16.2% monthly dip brought the average to $33.22. The combination of a heavily consolidated retail footprint and softening sales suggests MATADOR's near-term growth depends on broadening distribution beyond its two dominant channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVIEW COUNT
Across 19K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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