Magnolia Home by Joanna Gaines

Magnolia Home by Joanna Gaines Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Magnolia Home by Joanna Gaines concentrating almost entirely in one retail channel, with Home Depot accounting for 91.4% of year-to-date revenue and Ace Hardware taking the remaining 8.6%. Across the tracked period the brand's average product price settled at $49.67, though pricing has trended downward, falling 13.3% overall to a recent monthly average of $63.40. Revenue followed a similar pattern, declining 20.3% across the measured window even as the most recent month posted a 3.5% month-over-month gain. That divergence between the softening longer-term trend and the latest monthly uptick, paired with the wide price gap between the two channels, points to differing assortment strategies at each retailer. The brand carries the Magnolia name of the privately held Waco, Texas company founded by Chip and Joanna Gaines, which licenses the mark to third-party manufacturers.