GRIPS CUSTOMERS & RESEARCH PARTNERS
MadGrip's in-store performance from January 1 to July 31, 2026, tracked by Grips Intelligence across Lowe's and Menards, shows a brand concentrated in a narrow retail footprint. Lowes.com accounts for 70.7% of year-to-date revenue, with menards.com contributing the remaining 29.3%, leaving the brand heavily dependent on a single retail partner. Momentum has weakened over the most recent quarter, with revenue falling 18.1% month over month and 24.4% overall between May and July 2026. Pricing has moved in the opposite direction, as the average price climbed 9.4% across the same period even after a 2.5% dip to $7.91 in the latest month. With an average product price of $8.09 year to date, MadGrip — a brand of privately held MadGrip Holdings, LLC — sits firmly in the value tier, suggesting volume rather than price is the lever behind its recent revenue softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MadGrip on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for MadGrip.
BY REVIEW COUNT
Across 4.8K ratings on 2 channels, MadGrip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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