Mud

Mud Market Overview

Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to July 31, 2026 shows Mud concentrating the vast majority of its sales in a single retail partner, with menards.com accounting for 73.1% of year-to-date revenue versus 16.4% at lowes.com and 10.4% on Amazon. The brand's average product price sits at $4.62, though that figure masks a wide spread between the roughly $3 to $4 items driving Menards volume and Lowe's assortment reaching above $28. Pricing momentum has been notably strong, with the average selling price climbing 31.3% over the tracked period and rising 15.1% month over month to $5.63 in the latest reading. Revenue, however, has moved in the opposite direction, falling 9.8% versus the prior month and 25.1% across the period overall. That divergence suggests a mix shift toward higher-priced units rather than broad-based demand growth, leaving Mud's dependence on Menards as the key variable to watch.