GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lutron generated a well-balanced revenue distribution across major retailers from January to May 2026, with Amazon leading at 28.6%, closely followed by Lowes.com at 28.3% and HomeDepot.com at 27.1%, while Menards.com and AceHardware.com accounted for 11.9% and 4.1% respectively. The brand's average product price stood at $38.60 across all five tracked retailers during this period. Notably, Lutron's average price increased by 9.5% over the March to May 2026 trend period, suggesting a strategic shift toward higher-priced product offerings or a change in sales mix. Despite this upward pricing momentum, overall revenue experienced a modest decline of 1.8% during the same timeframe, indicating that higher prices may be impacting purchase volume. The near-even revenue split among the top three retailers highlights Lutron's strong omnichannel presence and balanced retail strategy in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lutron on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Lutron.
BY REVENUE
Lutron sells 65% online and 35% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 65% in Jan to 69% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 4.73M ratings on 5 retailers, Lutron averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
