GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across six major retailers, Eaton demonstrates a highly concentrated retail footprint with Lowe's commanding a dominant 68.6% share of the brand's total revenue. Menards and Home Depot follow as distant second and third channels, holding 11.0% and 10.1% revenue share respectively, while digital-first platforms like Newegg and Amazon together account for less than 9% of sales. Eaton maintains an accessible average product price of $9.93 across its portfolio, reflecting the volume-driven nature of its core product lines. Notably, the brand's presence spans a wide price spectrum, from sub-$10 items at Lowe's and Menards to enterprise-grade solutions exceeding $23,000 on Newegg. This retailer distribution underscores Eaton's heavy reliance on traditional home improvement channels for the bulk of its revenue generation.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Eaton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Eaton.
BY REVENUE
Eaton sells 25% online and 75% offline. Online runs through 4 retailers; offline through 3.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 2.68M ratings on 6 retailers, Eaton averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
