GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Best Buy and Amazon shows Lively®, a brand operated by Best Buy Health under parent Best Buy Co., Inc. (NYSE: BBY), generating 70.3% of its revenue through Best Buy shelves, with the remaining 29.7% coming from Amazon. The brand's average product price sits at $44.52 across the tracked period. Pricing has trended upward, rising 8.4% overall and gaining 5.5% month-over-month to $42.43 in the most recent period measured. Revenue, however, moved in the opposite direction, falling 10.7% versus the prior month and 14.8% across the June to August timeseries window. That divergence between firming prices and softening revenue suggests unit volumes are under pressure even as realized value per item improves.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lively® on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Lively®.
BY REVENUE
Lively® sells 30% online and 70% offline. Online runs through 1 channel; offline through 1. Online share has moved from 20% in Apr to 54% in Aug.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 82K ratings on 2 channels, Lively® averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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