LitezAll

LitezAll Market Overview

According to Grips Intelligence in-store data tracked across Menards and Amazon from January 1 to July 31, 2026, LitezAll — a brand of privately held Promier Products Inc. — generated 37.2% revenue growth over the measured period. Distribution is highly concentrated, with menards.com accounting for 97.6% of year-to-date revenue and Amazon contributing just 2.2%. Momentum accelerated late in the period, with revenue rising 26.4% month over month in the May–July timeseries window. Pricing sits at an accessible $6.15 average, though the average selling price declined 8.8% across the period even after a 7.8% monthly uptick to $5.96. The combination of double-digit revenue gains against softening average prices points to volume-led expansion rather than premiumization.