According to Grips Intelligence in-store data covering January 1 through July 31, 2026, Kraft Tool Co. sells at an average product price of $48.31 across tracked retail channels. Nearly all of that volume is concentrated in a single outlet, with homedepot.com accounting for 99.5% of year-to-date revenue. Revenue softened over the most recent measured stretch, falling 8.3% month over month and 5.1% overall across the May through July window. Pricing told a similar story in the short term, with the average price dipping 19.0% month over month to $45.46, even as it finished the period up a marginal 0.6%. The brand, held directly by its privately owned Shawnee, Kansas-based operator, therefore shows stable long-run pricing paired with meaningful near-term channel concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kraft Tool Co..
BY REVIEW COUNT
Across 2.89K ratings on 1 channel, Kraft Tool Co. averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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