KingCord, a brand of The MIBRO Group, which was acquired by Toronto Stock Exchange-listed Richelieu Hardware (TSX: RCH), shows a heavily concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards and Home Depot. Menards accounts for 91.8% of year-to-date revenue, leaving Home Depot with just 8.2% and making the brand's performance largely dependent on a single retail partner. Revenue softened over the tracked window, falling 18.2% month-over-month and 19.3% overall between May and July 2026. Average product price sits at $6.51, having edged up 4.1% across the timeseries period despite a 2.6% monthly dip to $6.67. The two channels also occupy very different price tiers, with Menards' top sellers clustering around $3.55 while Home Depot's leading items range from roughly $82 to $223, pointing to a bulk-oriented assortment strategy there.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for KingCord on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for KingCord.
BY REVENUE
KingCord sells 8% online and 92% offline. Online runs through 1 channel; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 906 ratings on 2 channels, KingCord averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 906 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.67
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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