Home/Insights/Brands/KingCordProduct Intelligence - 2026 YTD USA

KingCord

300K+

Products Sold, Jan to Jul 2026

300+

# Offline Stores

$6.51

Avg. Price

4.4

Avg. Rating

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KingCord Market Overview

KingCord, a brand of The MIBRO Group, which was acquired by Toronto Stock Exchange-listed Richelieu Hardware (TSX: RCH), shows a heavily concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards and Home Depot. Menards accounts for 91.8% of year-to-date revenue, leaving Home Depot with just 8.2% and making the brand's performance largely dependent on a single retail partner. Revenue softened over the tracked window, falling 18.2% month-over-month and 19.3% overall between May and July 2026. Average product price sits at $6.51, having edged up 4.1% across the timeseries period despite a 2.6% monthly dip to $6.67. The two channels also occupy very different price tiers, with Menards' top sellers clustering around $3.55 while Home Depot's leading items range from roughly $82 to $223, pointing to a bulk-oriented assortment strategy there.

Revenue Share by Channel
Data covers Menards, Home Depot

KingCord's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.

Monthly revenue

Indexed values, 0-100

KingCord's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.

Average price

Absolute values in $

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KingCord's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for KingCord on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

KingCord's channels

REVENUE SHARE

Revenue distribution across tracked channels for KingCord.

Channels by revenue share

Distribution in %

KingCord's online vs offline revenue split

BY REVENUE

KingCord sells 8% online and 92% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

8%

92%

Offline

Online channels

8%

HomeDepot.com

Offline channels

92%

Menards stores

KingCord's customer ratings

BY REVIEW COUNT

Across 906 ratings on 2 channels, KingCord averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 906 ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for KingCord

BY REVENUE

Home Depot
Home Depot
#11/2 in. x 300 ft. Nylon Marine-Grade Double Twin Braid Rope, White

$222.64

Price

$28K

Revenue

#25/8 in. x 200 ft. Polypropylene Multi-Filament Solid Braid Derby Rope, Red/White

$113.67

Price

$14K

Revenue

#31/4 in. x 1,200 ft. Polypropylene Twisted Rope 3-Strand, Brown/Unmanila

$82.67

Price

$8K

Revenue

#45/8 in. x 200 ft. Polypropylene Twisted Rope 3-Strand, Brown/Unmanila

$82.31

Price

$7.4K

Revenue

#51/2 in. x 250 ft. White Twisted Nylon Rope

$132.38

Price

$4.63K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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