GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Keychron maintains a strong retail presence with an average product price of $89.36. Amazon dominates as Keychron's primary retail channel, commanding a striking 97.7% of total revenue share, while Best Buy accounts for just 2.3%. The brand's top-selling products on Amazon are concentrated in the Hall Effect keyboard segment, with premium models like the Keychron Q6 HE priced at $249.99 and the popular K10 HE series ranging from $134.99 to $144.99. However, Keychron has faced recent headwinds, with revenue declining 22.0% over the tracked period. Despite this revenue softening, average pricing has remained relatively stable, edging up 0.7% overall, suggesting the brand is holding firm on its pricing strategy rather than discounting to drive volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Keychron on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Keychron.
BY REVIEW COUNT
Across 113K ratings on 2 retailers, Keychron averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 113K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.99
Price
$1.17M
Revenue
$144.99
Price
$450K
Revenue
$249.99
Price
$210K
Revenue
$144.99
Price
$118K
Revenue
