GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Best Buy, BlueParrott — a brand under GN Audio A/S, whose parent GN Store Nord is listed as (Nasdaq Copenhagen: GN) — maintained an average product price of $146.93. Channel concentration is the defining feature of its footprint, with Amazon accounting for 94.2% of year-to-date revenue and Best Buy contributing the remaining 5.7%. Revenue has softened over the tracked window, declining 11.8% overall, though the most recent month showed a modest 1.3% month-over-month uptick. Pricing followed a similar pattern, slipping 4.9% across the period before ticking up 1.0% to $147.17 in the latest month. Taken together, the figures point to a brand stabilizing at a lower base after a period of contraction, with limited diversification beyond its dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVIEW COUNT
Across 142K ratings on 2 channels, BlueParrott averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 142K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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