GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BlueParrott generated an average product price of $165.15 across tracked retailers between January and May 2026. Amazon dominated as the primary sales channel, capturing 88.7% of BlueParrott's revenue share, while Best Buy accounted for 11.1%. The brand experienced strong momentum during the tracking period, with overall revenue growing 29.2% across the measured timeframe. Average pricing remained relatively stable, increasing just 1.2% over the period, suggesting that the revenue growth was primarily driven by higher sales volume rather than price increases. These trends indicate that BlueParrott is strengthening its market position heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueParrott.
BY REVENUE
BlueParrott sells 89% online and 11% offline. Online runs through 1 retailer; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 180K ratings on 2 retailers, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
