IRWIN, a brand owned by Stanley Black & Decker (NYSE: SWK), generated revenue across four tracked retail channels between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Ace Hardware led with a 33.8% revenue share, followed closely by Amazon at 27.5% and Lowe's at 25.1%, while Menards accounted for the remaining 13.6% — an unusually balanced distribution that points to broad multi-retailer reach rather than dependence on a single partner. The brand's average product price sat at $15.12 for the period, rising 2.2% overall and reaching $15.40 in the most recent month tracked. That pricing gain, however, did not offset softer volumes: revenue slipped 0.5% month over month and declined 4.3% across the May 1 to July 31 timeseries window. The combination of modest price inflation and shrinking topline suggests demand pressure at the shelf rather than a positioning shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 28% online and 72% offline. Online runs through 2 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 2.5M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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