GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Iron & Oak commands an average product price of $3,400.53, positioning it firmly in the premium segment. The brand's revenue distribution reveals a strong reliance on Home Depot, which accounts for 68.6% of total revenue share, while Lowe's captures the remaining 31.4%. Notably, Iron & Oak experienced a significant monthly revenue surge of over 1,073% during the tracked period, signaling a sharp demand spike. However, the brand's average price has declined 15.5% over the observed window, suggesting possible promotional activity or shifting product mix. These dynamics point to a brand navigating aggressive growth while managing pricing pressures across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Iron & Oak.