GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Iron & Oak generates the majority of its revenue through homedepot.com, which accounts for 55.9% of total revenue share, followed by lowes.com at 44.1%. The brand operates in a premium price segment, with an average product price of $3,952.05 across tracked retailers. Notably, Iron & Oak experienced a significant revenue decline of 43.7% over the March to May 2026 period, signaling potential seasonal or market-driven headwinds. Despite the revenue downturn, average product pricing showed resilience, with a 4.5% month-over-month increase in the most recent period tracked. This split between two major home improvement retailers and the high average price point position Iron & Oak as a specialized brand competing in a concentrated retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Iron & Oak.