Iron & Oak

Iron & Oak Market Overview

Iron & Oak, a brand owned and operated by Great Northern Equipment Distributing, Inc., shows a premium positioning in the in-store data tracked by Grips Intelligence from January 1 to August 31, 2026 across Home Depot and Lowe's. Its average product price sits at $3,876.15, placing the brand firmly in the high-ticket end of its retail set. Home Depot dominates distribution with a 75.3% revenue share, while Lowe's accounts for the remaining 24.7%, leaving the brand heavily concentrated in a single retail partner. Pricing has trended upward over the period, with average price climbing 6.6% overall and rising another 1.2% month over month to $3,883.59. Revenue momentum has been mixed, gaining 12.5% in the most recent month but still down 3.1% across the tracked window, suggesting higher prices have not yet fully offset softer unit movement.