GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Office Depot, iOttie maintains a strong retail presence with Amazon commanding a dominant 81.4% share of the brand's total revenue. Best Buy accounts for 16.5% of revenue share, while Office Depot represents a smaller 2.1% slice of the brand's retail distribution. The brand's average product price sits at $25.59, though pricing has seen a 6.7% overall decline during the tracked period. Over the most recent months, iOttie experienced a 15.0% revenue decline, signaling potential shifts in consumer demand or increased competitive pressure in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iOttie.
BY REVENUE
iOttie sells 81% online and 19% offline. Online runs through 1 retailer; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.08M ratings on 3 retailers, iOttie averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.08M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
