Instant

Instant Market Overview

Grips Intelligence in-store data tracking Instant across Amazon from January 1 to July 31, 2026 shows a brand concentrated almost entirely in a single channel, with Amazon accounting for 99.8% of year-to-date revenue. Momentum has been strong through the most recent quarter, with revenue up 23.7% month over month and 163.0% overall since the start of the May–July tracking window. Pricing has climbed alongside volume, with the average selling price reaching $109.75 in the latest month, a 7.6% monthly gain and a 40.5% increase across the period, well above the $94.33 year-to-date average. The assortment skews toward higher-priced multi-function cookers, with top-selling SKUs ranging from roughly $110 to $199.99. The brand sits under Instant Pot Brands, owned by private equity firm Centre Lane Partners, which gives it the runway to keep testing premium price points as demand accelerates.