GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, IDesign maintains a strong presence in the home improvement and general retail landscape. Lowe's dominates as IDesign's leading retail partner, commanding 53.3% of the brand's total revenue share, followed by Ace Hardware at 18.3% and Home Depot at 12.4%. Amazon accounts for 11.6% of revenue share, indicating that IDesign's strength remains firmly rooted in traditional brick-and-mortar retail channels. The brand's average product price sits at $17.48, reflecting an accessible price point across its retail footprint. Notably, IDesign's revenue experienced a 33.6% decline over the tracked period, signaling potential seasonal shifts or competitive pressures worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IDesign.
BY REVENUE
IDesign sells 75% online and 25% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 59% in Jan to 80% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 117K ratings on 5 retailers, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 117K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
