Hyde

Hyde Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and homedepot.com, Hyde — a brand owned and operated by Magellan Technology Inc. — recorded an average product price of $18.77. Amazon is the brand's dominant retail channel at 46.3% of year-to-date revenue, followed by acehardware.com at 31.7%, while lowes.com (13.2%) and homedepot.com (8.8%) together account for roughly a fifth of sales. Revenue momentum has weakened over the tracked timeseries window, falling 13.0% month-over-month and 25.6% overall since the start of the period. Pricing has moved in the opposite direction, with the average selling price climbing 14.4% month-over-month to $20.21 and rising 7.1% across the period. That divergence between softening revenue and firming prices suggests unit volumes, rather than discounting pressure, are the key variable to watch for Hyde in the second half of 2026.