HUTTIG-GRIP

HUTTIG-GRIP Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across homedepot.com and menards.com, HUTTIG-GRIP — a brand of privately held, family-owned Woodgrain Inc. — has seen revenue fall 37.2% over the measured period, including a 22.7% month-over-month decline in the most recent month. Home Depot accounts for the clear majority of brand revenue at 62.4%, with Menards contributing the remaining 37.5%. Pricing has moved sharply in the opposite direction of sales, with the average price up 26.8% over the period to $44.63, well above the $40.26 year-to-date average. That combination of rising prices and falling revenue suggests demand sensitivity is becoming a meaningful factor at the shelf. Top-selling items skew toward higher-ticket bulk packs priced between roughly $52 and $124, reinforcing the upward pull on the brand's average selling price.