GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Handy generated the vast majority of its revenue through homedepot.com, which accounted for 93.6% of total revenue share between January and May 2026, followed by lowes.com at 4.1% and acehardware.com at 1.9%. The brand's average product price during this period stood at $92.46, though its premium assembled products at Home Depot reached price points as high as $14,349. Handy's revenue experienced a notable 45.1% month-over-month increase in the most recent tracked month, signaling a strong rebound in consumer demand. Despite this recent surge, the brand saw an overall revenue decline of 46.8% across the broader tracking period, suggesting significant volatility in purchasing patterns. With its heavy concentration at Home Depot and a wide price range spanning everyday items to high-end storage solutions, Handy occupies a distinctive position in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 49% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Handy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Handy.
BY REVENUE
Handy sells 94% online and 6% offline. Online runs through 1 retailer; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 169K ratings on 3 retailers, Handy averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 169K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,341.73
Price
$2.83M
Revenue
$6,398.75
Price
$1.31M
Revenue
$9,135.77
Price
$968K
Revenue
$14,349.00
Price
$789K
Revenue