GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Halo generated revenue across Amazon, Lowes.com, and HomeDepot.com from January to May 2026, with Amazon commanding the largest share at 51.2%, followed closely by Lowe's at 40.4%, while Home Depot trailed significantly at just 7.6%. The brand's average product price stood at $42.86, though this figure saw a notable 9.1% increase over the tracked period, signaling a consistent upward pricing trend. Revenue also showed positive momentum, growing 3.7% overall during the same window. Halo's product mix varies considerably by retailer, with its highest-priced items on Amazon averaging over $540 per unit, compared to entry-level products at Lowe's and Home Depot starting around $12–$25. This pricing disparity across channels highlights Halo's broad market positioning and diverse retail strategy across major U.S. e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Halo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Halo.
BY REVENUE
Halo sells 88% online and 12% offline. Online runs through 3 retailers; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 9.6M ratings on 3 retailers, Halo averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 9.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$542.54
Price
$2.34M
Revenue
$541.42
Price
$1.96M
Revenue
$540.80
Price
$1.95M
Revenue
$533.44
Price
$1.8M
Revenue
