Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Lowe's and Menards shows Halder, a brand of privately held German firm Erwin Halder KG, generating the majority of its revenue at homedepot.com with a 58.3% share, ahead of lowes.com at 26.9% and menards.com at 14.9%. The brand's average product price across the tracked period sits at $61.45, though monthly pricing has trended notably higher, reaching $79.16 in the most recent month. That reflects a 13.4% month-over-month increase and a 13.8% rise across the May to July timeseries window. Revenue momentum has been stronger still, climbing 57.3% month-over-month and 40.0% over the same three-month stretch. Together, the simultaneous lift in both price and revenue suggests Halder is gaining traction at higher price points rather than trading volume for discounts.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Halder on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Halder.
BY REVENUE
Halder sells 85% online and 15% offline. Online runs through 2 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVENUE
$444.51
Price
$54K
Revenue
$67.71
Price
$28K
Revenue
$404.87
Price
$25K
Revenue
$105.73
Price
$9.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis