Hagerty

Hagerty Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, acehardware.com, homedepot.com and lowes.com, Hagerty's sales remain heavily concentrated in a single channel, with Amazon accounting for 73.0% of year-to-date revenue. Acehardware.com is the clear secondary outlet at 22.2%, while homedepot.com (3.3%) and lowes.com (1.5%) together contribute under 5%, leaving the brand exposed to shifts in marketplace dynamics. The average product price sits at $14.20, though pricing has softened over the tracked period, declining 6.8% overall and 2.6% month-over-month to $14.14. Revenue for the brand, which is owned outright by Traverse City-based Hagerty, Inc. (NYSE: HGTY), grew 8.4% in the most recent month but is down 8.4% across the broader measurement window, pointing to volatility rather than sustained momentum. The combination of price erosion and channel concentration suggests the key growth lever lies in scaling the home-improvement retailers, where current share is minimal.