GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Georgia-Pacific generated the majority of its revenue through Amazon, which accounted for 66.4% of total revenue share across tracked retailers from January to May 2026. Lowes.com and homedepot.com followed as the second and third largest channels, contributing 13.4% and 10.2% respectively, while menards.com and Newegg rounded out the retailer mix. The brand's average product price stood at $36.50 across all tracked retailers during the period. Notably, Georgia-Pacific experienced strong revenue momentum, with an 18.7% overall revenue growth during the March to May 2026 trend period. This growth came alongside a 20.8% decrease in average price over the same window, suggesting that volume gains and competitive pricing strategies have been key drivers of the brand's recent performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Georgia-Pacific on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Georgia-Pacific.
BY REVENUE
Georgia-Pacific sells 82% online and 18% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 90% in Jan to 74% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.56M ratings on 5 retailers, Georgia-Pacific averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.82
Price
$7M
Revenue
$84.74
Price
$3.42M
Revenue
$74.43
Price
$3.12M
Revenue
$116.07
Price
$2.56M
Revenue
