GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to July 31, 2026 shows Foxflame concentrating the vast majority of its sales in a single retail partner. Menards accounts for 74.2% of year-to-date revenue, with Lowe's contributing 22.6% and Amazon a marginal 3.1%. That reliance leaves the brand exposed, particularly as revenue fell 44.1% over the tracked period, including a 33.6% month-over-month decline in the most recent month. Pricing has softened alongside volume, with the average price slipping 18.9% to $6.85 against a period average of $7.83. Together, the data points to a brand facing simultaneous pressure on both demand and realized price, with limited channel diversification to cushion the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Foxflame on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Foxflame.
BY REVIEW COUNT
Across 1.32K ratings on 3 channels, Foxflame averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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