GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flitz generated the vast majority of its revenue through Amazon, which accounted for 90.1% of its total revenue share between January and May 2026, followed by acehardware.com at 6.8% and lowes.com at 2.8%. The brand's average product price stood at $16.24 across all tracked retailers during this period. Flitz demonstrated steady growth momentum, with overall revenue increasing 4.8% and average prices rising 4.6% over the measured trend period. Among its top-selling products on Amazon, individual item prices ranged from $11.33 to $27.95, indicating a diverse pricing strategy across its lineup. This data highlights Flitz's heavy reliance on Amazon as its dominant sales channel while maintaining a modest but consistent growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Jan to 93% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 391K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 391K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.34
Price
$258K
Revenue
$19.58
Price
$128K
Revenue
$27.95
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
