GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, and Ace Hardware shows Flitz, a brand of the privately held, family-owned Flitz International, Ltd., generating 84.8% of year-to-date revenue through Amazon alone. The remaining share is split between lowes.com at 8.1% and acehardware.com at 6.9%, indicating a channel mix heavily weighted toward a single marketplace. Revenue rose 12.3% month over month in the most recent period tracked and 4.8% across the May–July timeseries window. Average product price sits at $17.07 year to date, with the latest monthly figure at $17.72, up 0.7% sequentially and 3.1% over the three-month span. Together, the concurrent gains in both revenue and average selling price suggest Flitz has held pricing power without sacrificing volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 460K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 460K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.66
Price
$14K
Revenue
$37.68
Price
$7.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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