GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's, and Ace Hardware, Flitz maintains an average product price of $17.02. Amazon dominates the brand's channel mix at 84.4% of year-to-date revenue, leaving lowes.com at 8.6% and acehardware.com at 7.0% — a heavy concentration that leaves Flitz exposed to shifts in a single retail partner. Revenue was up 1.5% over the June–August tracking window, though the most recent month showed a 9.9% decline versus the prior month. Pricing has also softened, with the average price slipping 6.9% over the same period to $16.36. Together, the flat top line and easing price point suggest Flitz is defending volume rather than expanding margin heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 40% in Apr to 93% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 330K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.66
Price
$16K
Revenue
$37.68
Price
$7.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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